The campaign marks a significant turning point for the brand, as it celebrates a multi-million-pound investment that will embed 1664 Bière back into the hearts and minds of the nation as the suprême choice for beer drinking occasions. Focusing on the belief that great taste is timeless, in an era of disposable trends, 1664 Bière stands for uncompromising quality - a taste suprême since 1664.  

The campaign captures the stylish yet sophisticated essence of the brand and its history, emphasising its appeal to a new generation of beer drinkers through its quality taste that translates to the modern day. The hero TV advert, ‘The Masterpiece’, sets a crisp, golden pint of 1664 Bière centre stage before slowly unveiling a lavish party of modern drinkers, utilising baroque architecture juxtaposed with contemporary style to create a scene that speaks to its new audience and their desire for unique experiences. 

The multi-million-pound campaign will launch this Spring, hitting TV screens nationwide with high impact placements across shows that premium beer drinkers watch. Supported by nationwide roadside and large format out-of-home billboard advertising and social and digital amplification aligned to key premium beer drinking occasions across Easter and summer, 1664 Bière will be completely unmissable as the suprême choice for premium occasions.  

Dharmesh Rana, Director of Marketing, Premium Brands at Carlsberg Britvic says “The launch of "Make It Suprême" campaign marks a new chapter for 1664 Bière as it continues to elevate the premium beer category, reinforcing its position as the go-to beer for those who seek uncompromising timeless quality.”